Campaign for Tap Water

Bottled water is far more expensive than tap water. Moreover, a lot of bottled water in the U.S. is taken from the municipal water sources. That means the companies put the same water you can get from taps and raise the price for it.
If I had to develop a campaign about the pros of drinking tap water I would create something informative and visually clear. 
This is one of the examples I found on Google on the following website
https://almavasola.wordpress.com/2013/01/28/provokateur-tap-water-campaign/https://almavasola.wordpress.com/2013/01/28/provokateur-tap-water-campaign/